Testing Your Pay per Click (PPC) Ad Copy
The economy suffered from a very great and drastic fall down back in 2009 that resulted in the change in shopper’s behavior when shopping online leading then to a lot of companies’ hardships during the same year. Every companies and retailers took actionable measures like auditing and scrutinizing their marketing initiatives to be able to maximize their bottom line as their response to the said economic depression. Furthermore, a lot of these companies needed to pay more attention to a lot of main areas like their advertising in the for of PPC or Pay per Click as an example. And if you happen to be having a “make it then forget it” kind of relationship with your Pay per Click (PPC) account, you better change that status now. The struggle of a lot of retailers when it comes to having a positive and good return of investment or ROI is because of their immeasurable goals and unsuccessful plans.
Affecting the general paid search performance are various elements. And one the elements affecting paid search performance is Ad copy. It can be noticed that one of the reasons why a campaign makes it or not is trying various types of ads.
The What and How in Testing:
In conducting a test in Ad copy, there are lots of elements available for use. To be able to create a well contracted Ad copy, key elements like title, display URL, destination URL and description should be present in an ad. And for this article, the focus will be on the Ad copy title. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. Trying out different versions of your title is essential as well as not forgetting to place the keyword you are aiming for in it. As an example, below, scenarios you should try will be given presuming that you are selling home electronics.
Keyword Home Electronics:Title Test1
To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. But remember, if the term searched by the user is too long, default texts will then be shown by the search engines (in this case, it is “Home Electronics”). Generating and producing relative titles to the end users is done greatly through this which then leads to an increase in CTR or Clickthrough rate as well as conversion.
Test2: Home Electronics:
Just try and add the terms or words that are mostly searched and keywords that are most profitable in your title. The difference between Test1 and Test2 is the latter’s title having the main keyword in it to give a whole idea to the user of the services or products you have.
Source: test2